Silversea Cruises has introduced the promotion of Barbara Muckermann to the function of chief industrial officer, efficient instantly.
In her new function, Muckermann, who most not too long ago served as chief advertising and marketing officer with the road, will deal with strengthening a guest-centric method throughout the gross sales and advertising and marketing channels on the Monaco-based luxurious line.
As a part of her expanded obligations, she’s going to oversee all elements of Silversea’s visitor relations, gross sales and advertising and marketing, income administration capabilities, strategic communications and model recognition.
Muckermann’s strategic duties will embody initiatives that can improve the shopper expertise throughout operations for Silversea Cruises, a subsidiary of the Royal Caribbean Group.
“Barbara’s unparalleled expertise and intensive information of the luxurious journey trade, paired along with her intimate understanding of visitors’ and journey advisors’ wants, make her the proper chief to drive the worthwhile development of Silversea Cruises globally,” mentioned Jason Liberty, government vp and chief monetary officer of Royal Caribbean Group.
Muckermann joined Silversea Cruises in 2001, returning in 2016 after stints with a number of luxurious and cruise manufacturers from 2005.
“I’m really honoured to work with such a proficient senior management staff at one of many world’s most iconic manufacturers, recognised as the head of luxurious journey,” added Muckermann.
“That is an thrilling yr of alternative for the corporate, and Silversea is uniquely positioned throughout the trade’s return to service to seize development within the world market, putting our visitors on the centre of the luxurious expertise.”
An completed skilled within the luxurious journey and hospitality trade, Muckermann brings greater than 25 years of expertise to her new place.