Robinson, a high-end model owned by TUI Group, is sharpening its profile for its fiftieth anniversary with the launch of a brand new model id.
The primary Robinson Membership Jandia Playa opened 50 years in the past on Fuerteventura as a small venture by the German firm.
Half a century later, TUI has develop into a number one tourism group and Robinson has expanded to 26 golf equipment throughout 15 international locations, revered because the German market chief for premium membership holidays.
For its birthday, the membership supplier is now launching its new model id and confirming its constructive outlook on carefree journey after the pandemic.
Bernd Mäser, managing director of Robinson, commented: “Even throughout the pandemic, we have been in a position to welcome 1000’s of visitors in compliance with complete hygiene and security measures.
“There was an excessive amount of belief in our model already earlier than the disaster and it’s now paying off.
“As quickly as we are able to reopen a membership, we see bookings are available instantly – the bond with our visitors is overwhelming.
“We’re satisfied that we’ll see a increase in bookings with the upcoming modifications to journey guidelines with essentially the most stunning seashore golf equipment certain to prime the listing.”
A parrot has served because the model emblem for Robinson because it was based.
The colorful hen stands for joyful, carefree sociability and continues to symbolise the central promise of the vacation supplier.
Whereas the pinnacle was extra summary within the firm emblem over the previous 27 years, the likeable hen is now clearly recognisable once more.
The typeface of the phrase mark has additionally been revised: the brand new sans serif font seems timelessly clear, underpins the premium declare and completely enhances the formal language of the animal.
A TUIfly plane with the brand new Robinson company design and parrot will quickly enter its service within the TUIfly fleet.