Caribbean Travel Marketplace heads online for 2021 | News

For the first time in nearly 40 years, Caribbean Travel Marketplace will be staged virtually.

The show is considered the premier annual gathering in the region, where Caribbean hospitality and tourism professionals meet with colleagues and international buyers and sellers.

The event is traditionally held during January, but due to the impact of the Covid-19 pandemic on travel and in-person events, the event will take place in an online environment from May 11th-14th.

Vanessa Ledesma, acting chief executive of the Caribbean Hotel & Tourism Association (CHTA), which hosts the annual gathering, confirmed that organisers are currently crafting an agenda.

It will be designed to allow participants more time to engage with tour operators, travel advisors, partners, trade and consumer media and influencers, to network, showcase and sell their destinations and services.

Major destination partnership opportunities are also being developed: “There will be pre-Marketplace components that will help global buyers to gain a better understanding of the destinations and suppliers, and to receive briefings on entry requirements and safety protocols,” advised Ledesma.

In its virtual format, Caribbean Travel Marketplace, which typically lasts for just over two days, will be presented over the course of four days in May.

According to Ledesma:

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